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<p class=MsoNormal><b><font size=4 face="Times New Roman"><span
style='font-size:14.0pt;font-weight:bold'>Question: What are the best ways to
share our message with the public?<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=3 color="#999999" face="Times New Roman"><span
style='font-size:12.0pt;color:#999999'>Number indicates votes received, with
similar tactics grouped together. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#999999" face="Times New Roman"><span
style='font-size:12.0pt;color:#999999'>If there is no number, then it’s
one (1) vote.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Responses from the Participants of
the fly-in:<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Hosting creative public events as news pegs to generate stories in
earned media (10), including awards to MOCs, the anniversary of a failed
agreement, or recognizing a plant closing (12) while using a press release
communiqué, followed up with phone call (9).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Giving presentations to groups at universities, churches, unions (12),
including use of educational tabling with cell phones (4), visiting fair trade
commodity events to insert policy reform ideas there (6), soliciting church
outreach through religious leaders (2) and presenting to other organizations at
their own meetings and events (2).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Generating op-eds and letters to the editor (13) or writing our own
stories for newspapers, blogs and websites (3).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Along with our website and DIA (2), using Youtube, Facebook and Twitter
(12) to reach new people. This includes targeted list building (5), and is in
addition to the need for regular repeated internal education, including newsletters,
emails and alerts (5).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Hold a Trade Happy Hour (8)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Create multi-lingual material (6)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Host a movie night, show fair trade films in the community (2)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Tape radio and television announcements (2)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Host a fair trade fair<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Trebuchet MS"><span
style='font-size:10.0pt;font-family:"Trebuchet MS";color:navy'><o:p> </o:p></span></font></p>
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